Published at Soundbox.co.in, India’s Premier B2B Music Magazine
In trying to replicate the viral success of Kolaveri, are brands losing their primary focus of communicating with the target audience? The latest TVC of Tata Nano with Dhanush and team proves that Kolaveri can only go so far. Tuba Raqshan gets a three dimensional view on why the TVC failed to excite the masses it was meant for.
Founder CEO | TheSocialPeople
|Mohanarangan K. (Mo)|