Introducing TheSocialPeople's Facebook Time

Facebook rolled out Timeline for brand Pages and coming March it would be opened to all. TheSocialPeople welcomes this new change & is proud to update ours.

Since the time when Facebook launched its timeline version for personal profiles we’ve closely chronicled reactions to the switch. While there are many people out there who are disappointed with Facebook’s new avatar, the change to Timeline has been eye-opening and emotional for others.

We must admit our experience lines up with the latter.

Upon adopting the timeline version Timeline, we rediscovered the fact on how much loved TheSocialPeople has been amongst our fans and their 2^nd degree network. We also realized another fact that our Brand Page is just 3 months old but still has over 60 and growing well wishers on a daily basis; this is truly overwhelming and an emotional realization for us. We learnt that our fan page has done everything from being our biggest brand ambassadors to being an outside advocate to help be become better and better every day by touching lives and businesses. With adopting the new timeline we’re excited to form our digital scrapbook in real time — right along with you.

Without you, TheSocialPeople wouldn’t be what it is today.

In the coming weeks, we’ll update our cover photo to represent our thought leadership ideas about how social media would make a difference to our individual lives and businesses. We belive it’ll be an easy and appealing way for you to empathize our passion towards what we do – Social Media Strategy & Analytics.

Also do let us know on what do you think of our new Timeline so far? We’re always open to suggestions, so please let us know what kinds of posts or cover photos you’d like to see from us in the comments below. We look forward to connecting with you via Facebook Timeline!

Fashion2.0: How Social Media to revolutionize Fashion Industry.

I happened to come across this article on the Forbes which particularly picked my interest for 2 main reasons:

1.     It had the magical words "social media"

2.     The Content had something that I and my colleague Vikram had been discussing lately – Taking Fashion Industry on the Social Media.

Whether you are interested in fashion or not, it is difficult to escape the constant onslaught of information on the latest fashions and trends that we receive through social media and the internet. This is a fact that none of us would deny. Considering the quantum of information one gets to see on Twitter, Facebook and YouTube the fashion Industry is definitely becoming accessible to the general public or should I say reaching a larger group of people.

 The beauty of this initiative of taking fashion industry on the Social Media is that one gets to see all sorts of opinions and dialog on a fashion trend or outfit rather than the traditional one way opinion of the designer. Just like in any other industry Social Media once again proves that would help bridge the buyer-seller relationship with its multi dimensional communication channel.  It also makes it evident that, in this era of the social media, fashion designers and retailers are no longer operating in an ivory tower or for solely the red carpet. Because of the close relationships they now have with customers on social networking sites, many have adopted an "ask and ye shall receive" policy.

As quoted in the Forbes article it’s undoubting that Social Media would the next big muse of the Fashion Industry and its here to stay for quite some time.

Just recently there has been a rush of retailers advertising & setting up programs to help gather customer feedback on the fashions and trends for the season ahead including Debenhams, ASOS, Calvin Klein and likes. This show much customer sentiments matter to the fashion designers and fashion brands. Now just imagine the same in case of private fashion boutique owners who have selected and limited customers. One bad design might just cost them a loyal customer... forever!

Yet another interesting website that I came across is www.jooraccess.com. Started by a Mona Bijoor who is a seasoned brand consultant for the fashion industry. Joor basically is a network that makes it easier for brands and boutique owners to connect and conduct business with their customers in an interactive and collaborative manner. It can be called as the Facebook of Fashion world in lay definition. This again shows how Social Media can play a vital role in the Fashion Industry.

Now considering all this above gyaan and cases on how Social Media can benefit the Fashion Industry, I don’t really know if this liberalization or the democratization of the fashion world by the social media good or bad as I’m not really a fashion expert. This is something that time shall tell us. But from a lay man’s perspective any creation created in an collaborative environment has always been a masterpiece. Hopefully such would also be the case in Social Media Fashion.