Friday, November 25, 2011

3 Fundamental Steps towards Social Curation and Content Efficiency!

Second of my two part article on the growing challenge faced by organizations and brands to track & maintain their profiles across diverse Social Network and effectively maintaining them on the landscape.

In my previous post I did quite a bit of discussion on the below 3 issues:
  1. Challenge that the Web2.0 world is facing thanks to so many Social Media Networks mushrooming.
  2. How this chaos has led to the idea of SocialMedia Curation
  3. Some fairly known SocialMedia Curation tools available today

In this post we’d be talking in detail about the wholistic picture of Social Media Curation and the 3 fundamental steps on how to effectively perform it.

As mentioned in my previous post I’d like to reiterate for the sake of my new readers that due to so many social networks in the online networking space the Marketing managers are facing a herculean task on how to engage and interact with their network without seeming repetitive. This may look a simple problem but is fatal if left unnoticed because users maintain many of the same network connection on the other social networks.

While there are lots of tools available online that can help mediate between multiple social networks and curate the data or content involved, effectively putting them to use is an art to be learnt. These tools (I quite love referring them to as “The Social MailBox” because they are a combination of Emails+RSS+SocialMedia)

After a lot of synthesis on the process I would roughly zero down to 3 fundamental steps the social media managers must adhere in order to perform social Curation”

Step 1: Examine the Content
Now before you get into sharing content on various social media with both hands and feet deep into it, one must definitely analyze on whether the content of what is being posted or broadcasted is being accepted or understood by one network when compared to another. For example, the level of tolerance of a status update in Facebook is very different from that of LinkedIn. While the former is more of a casual/personal network the latter is a network of professional people. So it is important to choose your Social Network platform wisely by examining the type of content.

Step 2: Evaluate the Audience on the type of Network
This is just like the Step 1 but just that instead of the Content one would need to analyze the sentiments or the level of attentively of the audience. This step is important because it would decide if your content has to go viral or not. For example, you have built a network of people on a Social Media that is interested to discuss on “The different types of Curry” while you post a content on “Rocket Science”… what do you think would happen? Let me answer – either of these two probabilities: 1. You’d be considered the odd man out and would be treated like the boy who cried the wolf. 2. Be banned from that network.

Thanks to Klout, today we have something called as the “Level of Influence” on any given network and one can even find out what one’s expert topic is & what their network is talking about.

Step 3: Get-Set-Go!
Your content is checked and seems relevant, your audience is also checked and are interested in to proudly propagate your content to their network, so what are we waiting for? Christmas?

With these 3 fundamental steps one can sync themselves with the currents trends of Social Media which has already been initiated into the Curation or Mediation stage. While multiple platforms will continue to grow in the online space and users will continue to create accounts to ensure they don’t miss out the bus, a proper Social Curation habit and a process driven mindset will lead to keeping the difficulties in managing multiple platforms in check.

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