Sunday, December 9, 2012

Review of Social Media in 2012 and Predictions for 2013 [Info-Graphic]

Yet another eventful year gone by and a lot has developed in this time gone by. Thankfully the world is not showing any sign of ending (it's already 9/12/12 and three more days to go for the 'D' Day) and so I thought I can gather up my grey matter to try and envision what would be the predictions for the Cyber Marketing and Social Media in 2013.

Now before I go ahead with my predictions for 2013, I'd like you all to review my predictions made for 2012 (Evolution of Social Media in 2012) which to my surprise has hit the bulls-eye on accuracy:
  • Content Marketing was THE WAY all through out.
  • Businesses started to focus more on the level of influence on their fan following rather than just the number of fan followers.
  • Marketing, Technology and Data have converged that resulted in a lot of new tools / ORM products being launched in the market to fight the menace of 'Big Data'
  • Talking of legal battles in Social & Cyber space the story of companies buying the klout of bloggers and threatening them was not a surprise to me. Everybody knows about the Samsung fiasco with blogger community.
  • Social Security was another prediction that took the lime light of lot. Lots of cases of people being booked or arrested were trending on Social News circles just for using their democratic right to expression and speech. The Indian Government virtually proposed to create a watchdog body to monitor social networks users and manage their online reputation.
All this said and done still does not make me the Nostradamus of the Cyber & Social Media space. All my predictions are based on in-depth analysis, experience and a little bit of the gut. This time I thought to make my prediction a little more simpler and interactive. Below is an info-graphic of the 13 most probable topography of Social Media Marketing in 2013:

Any predictions of your own? Share your comment below or on Twitter @thesocialppl and Linkedin.

1 comment:

  1. Very useful as usual….keep up the good work….

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