Tuesday, December 20, 2011

Can Social Media find a place in the Classroom? (Research)

Growing number of Educators say a “Yes” – says a research!

The post, “Can Social Media ever have an Academic Purpose”, is one of the most consistently viewed article on this blog. Similarly, “Why the Education sector is keen to adopt Social Media?”, resulted in the 2nd most trafficked day here this month. While Facebook and Twitter are both hugely popular Internet tools, I still find myself a little surprised by the popularity of these posts, considering the academic perspective of we - TheSocialPeople. Upon a general research online amongst the Academic community, I learnt that many teachers, even those at online universities, are hesitant to use such popular tools, given their inherent risk of exposing students to inappropriate content.

Of course these are two very different types of tools, but they both have their place in the social networking sphere. Facebook’s place is at the top of the heap (as of this writing it is the second most popular site on the Internet, right behind Google), while Twitter defined the genre of “micro blogging” (but much of its use is also in a social networking context).

It appears that Twitter is more widely used in the classroom, based on the volume of articles on this topic that I have come across during my online research. One obvious reason for this difference is that Facebook is limited to ages 13 and over, while Twitter has no age restrictions. Facebook is also more likely to be restricted on school networks. Perhaps if teachers were more aware of how a Facebook page and profiles can be configured to provide an appropriate level of privacy for course work, they (and school administrators) might be more open to considering its use (more on that below). Of course, there are also other educational scenarios that lend themselves more readily to a tool like Facebook, such as online universities and online courses.

Here are a few of the examples of Facebook playing a productive role in the classroom that I have come across. I will be doing a detailed case study about the use of popular social networking applications in the classroom and will discuss examples like these, and others that I learn about on this blog in the coming months:

·         Professor Gideon Burton’s work with Facebook: I first learned about Professor Burton during a random search on Facebook on “Social Media Education” where I ended up on a profile of a student where she commented, 

In my British Literary History course last winter semester, my professor created a class Facebook group which we all joined.  We’d finish our reading for class and then get online and write a paragraph about what we’d read, focusing our comments on the specific course aims that my professor had created for the class.  We would then go to class where my professor would note the ways in which we’d covered the material well and he’d teach anything we missed as well as anything else he wanted us to know.” 

This was definitely a lovely insight on how a simple initiative and lead to an effective collaborative learning environment. It really justifies my statement I always habitually quote in context to this – “A tool is after all just a tool, the real person to blame is the person who chooses to use it or abuse it.

Click here to visit a Facebook discussion group for one of Professor Burton’s Early British Lit classes.

·         University of South Florida teacher uses Facebook in class: I recently came across this article about USF graduate student Alessandro Cesarano, who teaches a Beginning Spanish class, and uses Facebook for homework assignments and class discussions in lieu of Blackboard. Cesarano is seen quoting that he likes the Facebook page better than Blackboard because students have more access to authentic cultural material, and so it saves him a lot of time that otherwise he had to invest to train people on how to use the Learning tool.

·         Facebook has recently launched a “Groups at [University Name]” feature as an initiative to promote a highly collaborative learning environment amongst the Educational Institutions. This article explains on how this feature works and also disproves a lot of accusations on Facebook that it is a major distraction in the pursuit of a Learning tool. Honestly I am really excited to look at this feature to be rolled out to more schools and other communities.

Below is the snap shot of my comment that I couldn’t help put up on the trail and it’s corresponding comment:

On the whole the prospect of Social Media and Education eventually going hand-in-hand is no longer a matter of choice. From the data that I see, IT IS THE FUTURE. It’s just the matter of time that people start accepting it. So the real question here is not whether Social Media can/cannot be an ideal learning platform; I guess a choice on this is already made globally and the real question is on “HOW to make Social Media an ideal learning platform. I would be writing on this in my blog in the near future. 


To conclude - like any great idea even this one (Social Media collaborating with Education) has to go through all the 3 laws of Newton – Inertia, Momentum & Friction!

I’m really excited to see the day when Learning becomes Social in every way, global networking will be the essence of learning rather than limiting it to 4 walls, projects & assignment would be done & rated globally and over all to the day when there'll no illiteracy on the face of this planet.

Friday, December 16, 2011

[InfoGraphic] 2011 Social Media Sharing trends via AddThis


Thursday, December 15, 2011

How a 140-Character Twitter Resume Could Land Your Next Job


Brangelina, TomKat…. Twesume?

Just like it sounds, “Twesume” unifies Twitter (your favorite micro-blogging platform) and your resume (yep, the one sitting on your hard drive).

In essence, a Twesume is a short bio or resume condensed into 140 characters or less. Sometimes paired with the #twesume hashtag, the Twesume can be tweeted, messaged or emailed to potential employers.

The great thing about the Twesume is that it’s a completely flexible, living document. Did you get promoted? No problem, just tweet the addition to your resume. Relocate? Totally fine.


What’s the Big Deal?

Like it or not, social media is only getting more influential. In 2011, 89% of companies used social networks for recruiting. As we venture into 2012, you’ll find that social recruiting will become more prominent, edging out job boards as a means to connect employers and job seekers.

Twesumes help job seekers get noticed by companies who use social recruiting. With the Twesume, a job seeker can introduce himself and engage with an employer in less time (and space) than a traditional resume and cover letter could ever manage.

How Can I Write My Own Twesume?


If you’re interested in jumping on the Twesume bandwagon, all you need is a Twitter account and something to say. Once you have your Twitter account squared away (be sure to have a picture, bio and some followers/followees), write your very own Twesume. While the Twesume can be anything you like, try to include this information: what you do, an accomplishment, a goal, skills and/or a link to a detailed profile or website.


Santa Claus: World traveler and toy expert. 300+ years management experience. Looking for position in entertainment industry. http://tinyurl.com/c9ursdp #twesume

Tweet this to your followers, DM to a specific employer or use as your Twitter bio. It really is as simple as that.

What does your Twesume say? Do you think Twesumes are here to stay? Share your thoughts in the comments below!

Sean Weinberg is the COO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. Also the founder of Freedom Resumes, Weinberg has dedicated his career to helping job seekers write the best possible resumes. You can connect with Sean and the RezScore team on Facebook and Twitter (@RezScore)

Wednesday, December 14, 2011

How Social Media can enhance the effectiveness of Medical Devices firms.

Around the globe, social media venues, such as Facebook, LinkedIn, Twitter, YouTube, and Blogs to name a few, have experienced exponential growth, as a means for sharing and discussing ideas, information, and trends across various industries. But the medical device industry, worldwide, is lagging behind in using social media to communicate with prospects and customers mainly due to lack of a robust social media strategy by organizations and unclear FDA regulatory guidelines governing the use of social media.

Although employees are familiar with and use online networking tools as part of their day-to-day work flow, a cohesive company-wide social media policy is not present at the vast majority of medical device organizations. A 2011 research completed by MassMEDIC involving medical device industry personnel revealed that only 50% of the respondents’ companies have social media policies in place.

Social media, being a flexible, rapid and transformative communicative medium, offers an immediate and direct communications channel for medical device organizations to indulge in a dialogue with its customers, potential consumers and other key audiences. Tools such as LinkedIn, Facebook and Twitter provide device companies an opportunity to introduce, educate and comment on multiple issues affecting the industry in terms of policy, product or competitive issues enabling the development of a more personal relationship with the consumer. Facebook, like LinkedIn, enables a device company to communicate directly with its audiences, answer questions, introduce and address issues. Twitter tends to allow and encourage more immediate initiation and response and allows medical device companies to develop a database of "followers" who can be future consumers of their products.

Social media can be used in the following areas by the medical device industry:

a) Product Innovation through consumer feedback: One-on-one conversation with the consumers through social media tools can provide tremendous insight into the various shortcomings of the medical device and help the organizations to improve their products based on the feedback by the customers and hence providing enhanced customer experience.

b) Marketing and Branding: Through thought leadership material, newsletters, company initiated dedicated blogs and portals that allow consumers to share experiences and gain valuable information about the device as well as the organization. But it is a double edge sword as negative publicity can also be a result.

c) Defining target market: With more and more people using internet as an effective source for gaining information on diseases and treatment options, social media tools provides an engaging platform for medical device industry to identify target consumers of their products and implement direct marketing strategies in their marketing mix.

I feel this is not an exhaustive list but surely there can be other ways in which Social Media can be integrated into the medical Devices industry business processes.

I would love to hear your views on the same.

About the author

Dr. Sumeet Kad is a Marketing and Business Strategy professional with over 4 years of experience in Healthcare/Life Sciences & FMCG sector. He is an avid reader, irregular blogger and a gadget freak. He blogs at www.newagemarketing.wordpress.com and has co-authored a book based on it. He can also be followed on Twitter @sumeetkad.