As more and more companies today realize the potential of Marketing and communication of Social Media, tools like Facebook, Twitter and Google+ have become a way of life and a powerful economic driving force.
Today a mind boggling number of 80% online users search of healthcare information on the web. Look back and I’m sure even you would have just googled information on some drug or medical equipment and read the comments and reviews left by the other online users. Lots of people in this way are referred to healthcare resources through friends on their social network.
As a matter of fact, Social Media is expected be one of the fastest growing professions by 2018 according to an independent survey by Bureau of Labor Statistics. But Social Media isn’t just face of the Marketing World. I believe it will have a huge impact in the realm of all the cycle of healthcare and medical equipments or devices.
Below are few of the pointers I carry as a vision on impact of Social Media on Healthcare and Medical devices sector:
- It would enable all the Healthcare Professional and Medical Devices Engineers to collaborate in a single channel leading to better service and product development real-time. This also opens up a channel of Knowledge transfer and exchange of ideas for a greater and faster growth.
- Might sound a little weird but Social Media can even enable patients suffering from serious diseases to network and share their experiences with one another. This has a psychological effect on improved health as they feel less alone and isolated. Also they can be updated about all the developments and advancement in the Medical Treatment and research space.
- Social Media would enable a unified voice for better healthcare initiatives. Users of social media have become the new watchdogs of industry. Patients and clients can use their power as part of an online social network to advocate better practices and expose abuses of the health care system. Research that once would have taken hours, or even days to track down in a library is readily available and ripe for sharing. This will lead to more educated patients willing to ask tough questions of medical professionals and health care providers.
- Social media will attract people who want to hear from someone they can relate to. Often, in the heath care world, customers and patients feel like they are being talked down to or not taken seriously by authorities in the medical, professional and government realm.
- Finally on the wholistic view point, Social Media can also help develop the Doctor-Patient Relationship. There are plenty of physicians, nurses and health care professionals who aren’t using Twitter or blogging. Experimenting with this could open up a new avenue of communication, allowing professionals to adapt and meet the needs of patients and customers.
Just like any business, social media may have a huge impact on the health care system. There will be challenges for doctors and other professionals looking for the right way to implement social media, but it’s a learning experience, one with the potential for huge advantages.