The Battle for BranchOut- Can LinkedIn Cut In Before Facebook?
Acquiring BranchOut has to be the most logical acquisition for LinkedIn today. An option that needs to be considered seriously or it shall lose out to Facebook that anyway appears to be on a major buying out spree (Instagram for US$ 1Bn and Microsoft’s AOL patents for US$ 500Mn).
From a business perspective, BranchOut would be a lucrative addition both for Facebook as well as LinkedIn. Especially considering that it is a start up with 45 employees, 13 million unique visitors per month, is the 31st most popular app on Facebook, has a business model just like LinkedIn and has now recently launched its own mobile app which accounts for 45% of all its visits.
This means that if Facebook acquires BranchOut it can easily enter the space of business and professional networking, an arena currently dominated by LinkedIn and hence affecting its market share quite significantly.
Now if LinkedIn were to acquire Branchout before Facebook gets around to it, not only will it weed out the competition but will also have a readymade social network on a Facebook platform, increasing its number of subscribers.
It’s a wait and watch situation- does LinkedIn manage to win over BranchOut or will Facebook cut in, proving to be a fatal threat to the professional networking site? What are your thoughts on the subject?
Founder Speak is our weekly column by the founders of TheSocialPeople- Viral Thaker & Dr.Vikram Venkateswaran.