Tuesday, April 17, 2012

Founder Speak

You probably should not be on social media. And I will give you my reasons. 

Reason 1
You have nothing to say. By that I mean you have nothing meaningful to add to the conversation. All you have is noise, jargon or a sales pitch. You probably have updates like “Come visit us on this day at so so venue” or “come experience the new product”. So you are adding to the confusion and have nothing new to add. Please stay away from social media.

Reason 2
Your company does not allow you to say anything meaningful. You have an archaic policy which forbids you to even send an exclamation mark on Twitter. Not only you the only person who is allowed to tweet is your CEO and his admin uses his id to send a very safe tweet like “Cloud computing is the future of technology”. It’s better to give social media a miss and spend time on something more useful like cold calling.

Reason 3
You believe in only responding to celebrities and other famous people, your customers don’t mean much to you. You don’t believe in understanding the customer needs. Your focus is firmly on the celebrity and things like baby names for celebrity kids.

Reason 4
You believe in letting the marketing department create your content. What is written on your channels is carefully orchestrated marketing spiel. Not the genuine conversation from your experts.

If these four or any of the four reasons are present in your social media strategy then I think you need to  move on and leave social media to the experts.

- By Dr.Vikram Venkateswaran, Founder & Director | TheSocialPeople

Dr. Vikram Venkateswaran is a marketing professional with almost 10 years of experience. He is passionate about public health, blogging, writing, public speaking and lawn tennis. He can be followed on his twitter handle @drvikram. Visit his blog at Docter Soccer.

Founder Speak is our weekly column by the founders of TheSocialPeople- Viral Thaker & Dr.Vikram Venkateswaran.

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