Tuesday, May 8, 2012

Weekend Watch: Social Media Loves Satyameva Jayate

This weekend, star power and social cause came together to create a mega wave in the Indian television industry. 

Amir Khan's Satyameva Jayate turned out to be a refreshing break from regular shows and an eye opener too. Most of the country was eagerly waiting to watch the issue based chat show on Sunday morning. And within no time, appreciation poured in from all quarters on social networking sites everywhere. People were busy sharing photographs of the statistics aired on the show and of course the heartfelt song that was the only Bollywood touch at the end of the episode. 

While most celebrities tend to trend on social networking sites for their scandalizing comments and  eye popping pics, Amir Khan seems to have reversed the order in his own way. 

By the end of the day, the show's Facebook page received a whopping 42,000 likes, a number which has now touched more than six lakhs. There were nearly 3800 tweets about the show by the end of Sunday. And the website too reportedly crashed twice due to excess traffic. Not to mention the entire episode has been viewed more than two lakh times on Youtube and is being aggressively shared on Facebook and Twitter. Even before the episode went on air, the title song had been trending on networking sites adding to curiosity about the show.

While the success of the program was expected, a look into the social media stats, reveals just how popular it has turned out to be. What do you have to say about this?

1 comment:

  1. When used in the right manner, social media can bring about a big change in the mindset of the people, if not overnight, but somewhere somehow it can ring a bell.Amir Khan is one of those people who knows how to effectively use the social media to his advantage, whether its promoting his films, or a cause. Hats off to him for setting a good example.